Welcome to your NEWest addiction!

Welcome to The Boss Beauty Collection

Introducing our first innovation - LASH BOSS!

"A premium natural lash growth serum that guarantees results"

At The Boss Beauty Collection, we believe beauty is more than just appearance—it’s strength, confidence, and power. We’re not just launching a product; we’re launching an inspirational movement.

Lash Boss is our groundbreaking premium natural eyelash growth serum that delivers real, visible results—or your money back. Formulated with natural, cruelty-free ingredients, this revolutionary serum nourishes, strengthens, and transforms lashes, giving you the bold, unstoppable look you deserve.

The Boss Beauty Collection is on a mission to become the world’s biggest and most inspiring beauty brand—one that gives back, uplifts, and empowers.

Beauty with purpose - Business with intention.

Upgrade your lash serum today. Join us. Be bold. Be unstoppable. Be the Boss.

Upgrade today!

Your NEWest addiction!

A premium natural eyelash growth serum that guarantees results.

Click here to upgrade your eyelash growth serum?

Key ingredients

Tempted yet?

  • PANAX GINSENG EXTRACT

    Panax ginseng extract stimulates hair follicles, promoting eyelash growth, strength, and thickness. It boosts circulation, nourishes, prevents breakage, and provides antioxidant protection for healthier, fuller lashes.

  • SWERTIA JAPONICA EXTRACT

    Swertia japonica extract stimulates hair follicles, enhances eyelash growth, strengthens roots, and reduces breakage. Rich in antioxidants, it nourishes, protects, and promotes thicker, healthier, and fuller lashes.

  • PUMPKIN SEED EXTRACT

    Pumpkin seed extract nourishes lashes with vitamins and fatty acids, promoting eyelash growth, strength, and thickness. It hydrates, reduces breakage, boosts follicle health, and supports fuller, healthier lashes.

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Tempted yet?